Case Study
Star Nursery
Website Redesign
Client
Star Nursery Garden Center's
Role
UI Design, UX Research
Tools
Figma, Photoshop
Timeline
1.5 months
Year
2024
A user-friendly and intuitive website that simplifies the process for visitors to find
and purchase plants, while also offering comprehensive information about their care.
A user-friendly and intuitive website that simplifies the process for visitors to find and purchase plants, while also offering comprehensive information about their care.
A user-friendly and intuitive website that simplifies the process for visitors to find and purchase plants, while also offering comprehensive information about their care.
Brief
To improve the user experience of the Star Nursery website by creating and redesigning user flows, ensuring customers can easily navigate the site, find desired products, access relevant information, and complete their purchases smoothly.
To improve the user experience of the Star Nursery website by creating and redesigning user flows, ensuring customers can easily navigate the site, find desired products, access relevant information, and complete their purchases smoothly.
To improve the user experience of the Star Nursery website by creating and redesigning user flows, ensuring customers can easily navigate the site, find desired products, access relevant information, and complete their purchases smoothly.
Problem
Key Insights: Users expressed a need for comprehensive care instructions, high-quality photos, and customer reviews. They also specifically mentioned the need for effective filtering options to find plants that meet specific criteria (e.g., light requirements, size, pet-friendliness).
Key Insights: Users expressed a need for comprehensive care instructions, high-quality photos, and customer reviews. They also specifically mentioned the need for effective filtering options to find plants that meet specific criteria (e.g., light requirements, size, pet-friendliness.
Problem
Key Insights: Users expressed a need for comprehensive care instructions, high-quality photos, and customer reviews. They also specifically mentioned the need for effective filtering options to find plants that meet specific criteria (e.g., light requirements, size, pet-friendliness.
Solution
To address these issues, improving navigation and
enhancing the browsing experience, along with providing comprehensive care instructions, will significantly elevate the user experience. This will make it easier for customers to navigate the website and find detailed plant information effortlessly.
To address these issues, improving navigation and enhancing the browsing experience, along with providing comprehensive care instructions, will significantly elevate the user experience. This will make it easier for customers to navigate the website and find detailed plant information effortlessly.
To address these issues, improving navigation and enhancing the browsing experience, along with providing comprehensive care instructions, will significantly elevate the user experience. This will make it easier for customers to navigate the website and find detailed plant information effortlessly.
Design Process
Discover
User Interviews
Competitive Analysis
Information Architect
Usability Analysts
Problem Definition
Project Scoping
Target Audience
User Journey
Define
Design
Discovery & Research
Strategy & Planning
User Flow
Wireframing
Prototyping
Testing
Pre-Launch Testing
Accessibility
Testing
User Research
User Interviews
User Interviews
User Interviews
Alex Patel
Alex Patel
Software Developer
Software Developer
Age:
Education:
Location:
Marital Status:
Experience Level:
Age:
Education:
Location:
Marital Status:
Experience Level:
27
BA in Computer Science
Las Vegas, NV
Single
Intermediate Plant Owner
27
BA in Computer Science
Las Vegas, NV
Single
Intermediate Plant Owner
"Caring for plants is like writing code; it requires patience, attention to detail, and a love for continuous growth."
"Caring for plants is like writing code; it requires patience, attention to detail, and a love for continuous growth."
Goals
Find Suitable Houseplants
Learn About Plant Care
Enhance Apartment Ambiance
Goals
Find Suitable Houseplants
Learn About Plant Care
Enhance Apartment Ambiance
Needs
Efficient Navigation
Clear Information
Visual Representation
Needs
Efficient Navigation
Clear Information
Visual Representation
Challenges
Limited Time
Decision Overload
Balancing Work & Personal Life
Challenges
Limited Time
Decision Overload
Balancing Work & Personal Life
Age:
Education:
Location:
Marital Status:
Experience Level:
Age:
Education:
Location:
Marital Status:
Experience Level:
45
BA in Business Admin.
Henderson, NV
Married
Experienced Plant Owner
45
BA in Business Admin.
Henderson, NV
Married
Experienced Plant Owner
"My love for plants began as a simple hobby but has grown into a significant part of my life.
"My love for plants began as a simple hobby but has grown into a significant part of my life.
Goals
Expand plant collection
Create a harmonious indoor space
Share expertise
Goals
Expand plant collection
Create a harmonious indoor space
Share expertise
Needs
Community engagement
Comprehensive plant information
Access to speciality plants
Needs
Community engagement
Comprehensive plant information
Access to speciality plants
Challenges
Limited space
Advanced Care requirements
Seasonal Considerations
Challenges
Limited space
Advanced Care requirements
Seasonal Considerations
Sarah Mitchell
Sarah Mitchell
Marketing Manager
Marketing Manager
User Personas
Age:
Education:
Location:
Marital Status:
Experience Level:
"My love for plants began as a simple hobby but has grown into a significant part of my life.
Goals
Expand plant collection
Create a harmonious indoor space
Share expertise
Needs
Community engagement
Comprehensive plant information
Access to speciality plants
Challenges
Limited space
Advanced Care requirements
Seasonal Considerations
Sarah Mitchell
Marketing Manager
45
BA in Business Admin.
Henderson, NV
Married
Experienced Plant Owner
Design Process
Design Process
This information architecture ensures Star Nursery's website is user-friendly and
well-organized. It helps users easily navigate and find information on indoor plants
and gardening supplies, enhancing their experience with a logical and intuitive layout.
This information architecture ensures Star Nursery's website is user-friendly and well-organized. It helps users easily navigate and find information on indoor plants and gardening supplies, enhancing their experience with a logical and intuitive layout.
This information architecture ensures Star Nursery's website is user-friendly and well-organized. It helps users easily navigate and find information on indoor plants and gardening supplies, enhancing their experience with a logical and intuitive layout.
Design Process
User Flow Chart
To better understand and improve the user experience of navigating and purchasing an Arrowhead Plant on the Star Nursery website, I depicted the user flow of Alex Patel navigating the site.
User Journey
User Journey
User Journey
By mapping out Alex's journey, I can identify key opportunities to enhance his experience at each stage. Ensuring a smooth, informative, and engaging process from initial awareness to ongoing engagement can turn Alex into a loyal Star Nursery customer.
By mapping out Alex's journey, I can identify key opportunities to enhance his experience at each stage. Ensuring a smooth, informative, and engaging process from initial awareness to ongoing engagement can turn Alex into a loyal Star Nursery customer.
Information Architecture
This information architecture ensures Star Nursery's website is user-friendly and well-organized. It helps users easily navigate and find information on indoor plants and gardening supplies, enhancing their experience with a logical and intuitive layout.
Information
Architecture
Information
Architecture
Information Architecture
User Flow Chart
User Flow Chart
User Flow Chart
This information architecture ensures Star Nursery's website is user-friendly and well-organized. It helps users easily navigate and find information on indoor plants and gardening supplies, enhancing their experience with a logical and intuitive layout.
To better understand and improve the user experience of navigating and purchasing an Arrowhead Plant on the Star Nursery website, I depicted the user flow of Alex Patel navigating the site.
By mapping out Alex's journey, I can identify key opportunities to enhance his experience at each stage. Ensuring a smooth, informative, and engaging process from initial awareness to ongoing engagement can turn Alex into a loyal Star Nursery customer.
This information architecture ensures Star Nursery's website is user-friendly and well-organized. It helps users easily navigate and find information on indoor plants and gardening supplies, enhancing their experience with a logical and intuitive layout.
To better understand and improve the user experience of navigating and purchasing an Arrowhead Plant on the Star Nursery website,
I depicted the user flow of Alex Patel navigating the site.
Brand Identity
Low Fidelity WireFraming
High Fidelity
High Fidelity
Mockups
Mockups
Similar Projects
ui / ux reasearch
ui / ux reasearch
ui / ux reasearch
Prep Air
Prep Air revolutionizes meal preparation by utilizing drone technology to swiftly deliver
all necessary ingredients.
View
Print Design
ui Design
Wise Up
This app tailors content to different age ranges, fostering healthy boundaries and safe interactions. With robust verification systems and comprehensive parental controls.
View
Print Design
ui Design
Wise Up
This app tailors content to different age ranges, fostering healthy boundaries and safe interactions. With robust verification systems and comprehensive parental controls.
View
